What Kind of Cheese Lover Are You? (Dairy Farmers of Canada) - Agency (unknown at this time)
The Cheese people (aka the Dairy Farmers of Canada) were out in full force this year at the Canadian National Exhibition (CNE) in Toronto, featuring two booths for visitors to enjoy. One booth allowed visitors to be lead through and interactive cheese taste test and the other feature live recipe demonstrations of how to incorporate cheese in to everyday meal favourites.
Beyond their presence a the CNE this year, the Diary Farmers of Canada had a quirky and interactive ad campaign throughout their space entitled, ‘What Kind of Cheese Lover Are You?’ The ads encourage passer-byers to indicate what type of cheese love they are my removing the Velcro tick-mark and moving it to the selection of their choice. Personally I believe I am a ‘gobbler’ as I have a place in my heart for cheese and I’ve always enjoyed it.
The idea is great, and the immediate call to action is clear, however, I can’t help but feel like the posters are missing a take away call to action or a web address where they can find more information on cheese and all it can become for them in their recipes. That being said, their logo is their web address, so maybe it is there just not in a call-put that may make sense to all those passing by.
For more information on all things cheese visit: allyouneedischeese.ca