Our Safety Promise - Johnson’s Baby
Apparently according to J&J and social media, many parents have been concerned with the chemicals in their products as of recent. Maybe I am unaware of this because I am not a parent or purchasing these products for children. However, my interest was peaked when I saw this spot pop up on AdWeek.
While I understand that this video - which is to be one of 40 coming out via social media before the year is over - I can’t help but feel a bit confused about the take-away from this spot. J&J is attempting to communicate that they care about the safety of those who use their products and that they promise to make the best products that they can. I guess I’m just missing the link between their promise and Japanese legend which results in them making a 1000 cranes to hang in the lobby.
Nike Free Box (Nike) - Publicis Impetu
The Nike Free 5.0 has been around for a while now and with is array of various bright colours it is fair to say it is one of the most popular running shoes in the market.
The shoe is also the worlds most flexible. So the folks at Nike and Publicis Impetu decided that maybe these shoes deserved a special box - one that is 1/3 of the original Nike shoebox size to be exact. This means less cardboard is used and a smaller box means more storage space. Aka more space for more shoes!
This is a pretty nifty packaging idea and is thinking outside of the box for sure - no pun intended. I am impressed with how they have been able to develop a solution for the consumer while also allowing there to be an environmental benefit and cost savings for Nike in production of the boxes. Overall, it’s a win for all.
It might not make the most sense to ask consumers or passer-byers to stare at an ad for 30 seconds in order for them to be able to experience the optical illusion embedded within this Ford ad.
It is however, a unique way to convey a message without just writing in copy at the bottom of the element.
Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand’s value. That’s why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a little bit more honest. The brilliancy of his work is in its simplicity: by putting things that people already know about these brands next to their logos, they seem even more true.
RE2PECT (Nike) - Wieden + Kennedy, Directed by Matt Aselton (Arts & Science)
After 20 season in the MLB, 40 year-old baseball legend Derek Jeter who is also one of the brands longest sponsored athletes.
The spot is simplistic and highlights a brigade of Nike athletes, NYC pop culture icons, local New Yorkers and city celebrities as they tip their hat to the man who wears #2. You also catch a few Red Sox and Mets Fans - including the mascot himself Mr. Met - highlighting that in the game of baseball when a great steps down people pay their respects to not only acknowledge what he has done for his team but also for the game.
The spot is slated to air on July 16 during the MLB All Star Game in its 90-second entirety.
Toronto agency John St. is looking for the international public’s help in locating the ‘misguided’ Australian individuals who purchased the new Robin Thicke album - Paula.
This off the cuff, humorous site directs visitors to tag themselves or the individual they know in Australia who purchased the CD as #1ofthe54. What will John St. do once they compile the list of the 54? It would appear that they my gift them with some ‘non-misogynistic’ music for their listening pleasure.
The moral of the story is, friends don’t let friends support Robin Thicke.
Hate Thousand Miles #smartclass (Spirit Airlines) - Barkley
Here is the video for Spirit Airlines Hate Thousand Miles campaign. The tweets are funny, but the gal in the spot might be a little too annoying for folks to appreciate the humor.
Hate an airline? Let ‘em have it and earn 8,000 FREE SPIRIT miles with Spirit’s Hate Thousand Mile Giveaway! http://bit.ly/1sUVzlQ
Spirit Airlines pokes fun at themselves in their new campaign Hate Thousand Miles which translates to the 8000 free miles you can obtain just for sending them your hate mail.
8000 miles isn’t bad as it equates to almost a one way ticket - typical one-way tickets require a redemption of 10,000 miles.
Not known for their 5-star service, Spirit doesn’t care because when you travel with them you are traveling #smartclass and saving money according to them.
We are all human, some of us are able to let things go, while others take time - it is all part of the process.
Photographer Carla Richmond Coffing provided woman with an opportunity for self reflection and vulnerability. The object may vary for each of us, it may not be a boyfriend’s it could be a friend’s or family members. But the memories to us are strung together within that thing that we hold so close.